Designed For You, By You
The I&E Certificate requires four courses and two co-curricular experiences. Each Certificate student designs an intentional “pathway” of electives and experiences that fit their interests. You can choose the self-designed pathway to be completely independent in your selections, or you can use one of five other curated pathways of common student interests.
Keep reading for examples of the following pathways and to hear from students:
- Self-Designed
- Creator
- Innovator / Change Agent
- Designer / Builder
- Entrepreneur / Founder
- Arts & Humanities
COURSES
All students complete I&E 352 (Strategies for Innovation and Entrepreneurship) and the I&E 499 Capstone course, as well as two electives. The recommended sequence of courses is:
- Gateway elective
- I&E 352
- Second elective
- I&E 499
Students must complete all other courses and experiences prior to enrolling in the I&E 499 capstone.
Below is a list of the courses in the I&E Certificate curriculum. Unless cross-listed with I&E, the course numbers refer to the listing of the owning department. All courses meet the Certificate course requirements equally, regardless of how they are listed.
REQUIRED COURSES
I&E 352 Strategies for Innovation & Entrepreneurship
I&E 499 Innovation & Entrepreneurship Capstone
Select two electives
*Please note that special topics courses (course numbers typically ending in 90) change frequently in title and content. In order to ensure that a special topics elective choice meets the Certificate requirement, students must clear their selection with the I&E Certificate staff.
I&E 101CN/101/201 Innovation Creativity & Entrepreneurial Mindset
I&E 109CN Brand Storytelling
I&E 171 How to Major in Liberal Arts and Still Get a Job
I&E 172 Anthropology of Design and UX
I&E 243S The Art of Improvising
I&E 250 Building Global Audiences
I&E 252 Learning to Fail
I&E 253 Social Marketing for Entrepreneurs
I&E 260S Women as Leaders
I&E 261 Social Innovation
I&E 262 Designing Transformative Learning
I&E 263S Problem Solving in Global Health
I&E 265S Digital Feminism
I&E 275 Media, Entertainment & Tech
I&E 283 Product Management
I&E 290* Asking Dumb Questions
I&E 290* Entrepreneurial You
I&E 290* Sports Entrepreneurship and the Evolving Marketplace
I&E 295S Arts Entrepreneurship
I&E 299S Innovating for Social Impact
I&E 302 Fieldwork Methods: Cultural Analysis and Interpretation
I&E 350 Customer Empathy & Brand Experience Design
I&E 359A Introduction to Global Los Angeles: An Interdisciplinary Survey (Duke in LA)
I&E 360 Entrepreneurial Finance
I&E 383 Product Management 2
I&E 385 New Ventures: Discover
I&E 395 New Ventures: Develop
I&E 396 New Ventures: Deliver
I&E 510 Social Innovation Practicum
I&E 511 Designing Ethical Tech
I&E 545 Design Climate 1: Discover
I&E 546 Design Climate 2: Develop
I&E 590* AI Entrepreneurship
I&E 590* Global Health Practicum
I&E 590* Operationalizing AI for Defense
ARTSVIS 198 Experimental Interface Design
COMPSCI 216 Everything Data
COMPSCI 240 Race, Gender, Class, and Computing
COMPSCI 333 Algorithms in the Real World
COMPSCI 507D Mobile App Development for Programmers and Entrepreneurs
DESIGNTK 590* Design Thinking
ECON 375 Economics of Entrepreneurship
EGR 101L Engineering Design and Communication
EGR 121L Engineering Innovation
ETHICS 270 Business Ethics
GAMEDSGN 590* Serious Game Design
HISTORY 248S Book Publishing & Marketing
JAM 372 - Information, Technology, Ethics and Policy
LIT 320S Social Movements and Social Media
ME 438 Design in Nature
MUSIC 273S Electronic Music
MUSIC 295S Arts Entrepreneurship
MUSIC 296S Music Entrepreneurship
SOC 359 Sociology of Entrepreneurship
SELF-DESIGNED PATHWAY
Design your custom pathway for your specific interests and goals.
SAMPLE ELECTIVES
- EGR 101L Engineering Design and Communication
- I&E 201 Innovation Creativity and Entrepreneurial Mindset
- I&E 252 Learning to Fail
- I&E 271 Building and Sustaining a Successful Enterprise
NAVYA TRIPATHI '26
Major: Statistical Science
"Overall, I would say that the I&E Certificate experience was among the most important experience academically, during my time at Duke. The holistic approach to entrepreneurship, and the understanding that it begins with the mindset of the entrepreneur was something that my coursework focused on and eventually led to the most change in my understanding of business. I am excited to apply what I have learned towards continuing on my existing ventures as well as on my new ventures."
CREATOR PATHWAY
You are an artist, influencer, or entertainer and want to leverage I&E to bring your creative vision to life and/or grow your audience and impact via a media or entertainment platform.
SAMPLE ELECTIVES
- I&E 275 Media, Entertainment & Tech
- I&E 250 Building Global Audiences
- I&E 253 Social Marketing for Entrepreneurs
- I&E 295S Arts Entrepreneurship
Ethan Rheude '26
Major: Mechanical Engineering
"The Capstone also showed me that while success often looks like luck from the outside, it’s usually the result of preparation and persistence. By staying curious, testing assumptions, and iterating on feedback, you create the conditions to get “lucky.” Overall, the Capstone helped me appreciate that entrepreneurship is as much about resilience and teamwork as it is about creativity and ideas."
INNOVATOR / CHANGE AGENT PATHWAY
You want to bring new approaches to existing organizations and communities and use the I&E mindsets to create a positive impact in the world.
SAMPLE ELECTIVES
- BME 230L Global Women’s Health Tech
- I&E 172 Anthropology of Design and UX
- I&E 261 Social Innovation
- PUBPOL 290S Innovating for Social Impact
Carly Shatz '26
Major: Economics
"I&E taught me how to bridge my entrepreneurial instincts and curiosity with more rigorous frameworks for evaluation, perfectly complementing my Economics degree and broader Duke journey. The I&E classes and professors were my favorites at Duke; I'm always recommending them!"
DESIGNER / BUILDER PATHWAY
You are a builder of physical products or digital experiences, using the latest technologies and the I&E mindsets to bring new ideas to life.
SAMPLE ELECTIVES
- I&E 350 Customer Empathy & Brand Experience Design
- COMPSCI 408 Delivering Software: From Concept to Client
- EGR 121L Engineering Innovation
- I&E 283 Product Management
Julia Zhu '27
Major: Biomedical Engineering
Second Major: Electrical and Computer Engineering
"My biggest takeaway from the I&E Capstone is that innovation is not confined to one space, industry, or type of person, but rather, it’s a mindset that can be applied anywhere. Through this certificate, I’ve learned that it’s just as much about identifying gaps, understanding people, and creating systems that improve how things work. The classes were interactive, discussion-based, and grounded in real-world application, which pushed me to think differently."
ENTREPRENEUR / FOUNDER PATHWAY
You want to start your own venture and bring a brand new idea to the market.
SAMPLE ELECTIVES
- COMPSCI 507D Mobile App Development for Programmers and Entrepreneurs
- I&E 395 New Ventures: Develop
- I&E 396 New Ventures: Deliver
- I&E 545 Design Climate 1: Discover
Brent Yoo '26
Major: Public Policy
"Through my capstone experience, I’ve gained a lot more confidence in myself and my ideas. Minor setbacks used to become major excuses for me to slow down on or throw away an idea. Now, it has just become part of the journey that I hope to complete."
ARTS & HUMANITIES PATHWAY
You want to showcase the real-world relevance of an arts and humanities education by helping to connect your skills in storytelling, ethics, and cultural understanding to leadership, professional communication, and creative problem-solving.
SAMPLE ELECTIVES
- I&E 243S The Art of Improvising
- I&E 290S Brand Storytelling
- I&E 265S Digital Feminism
- I&E 273S Electronic Music for TV/Movies
Ellie Reyna '26
Major: Psychology
Minor: Visual and Media Studies
"I always say it and will continue to anybody who listen to me: I would major in I&E if I could. It has been the most supportive and transformative department for me here at Duke. I am forever grateful I chose this university to have had the opportunity to engage extensively with this department while here."
REMAINING REQUIREMENTS
In order to gain real-world application of knowledge and invaluable hands-on learning, students complete two learning experiences while in the Certificate program related to innovation and entrepreneurship. One of the experiences is 300 hours; the other is 150 hours. Students can often fulfill the experience requirements with activities they are already participating in or planning, including summer activities. Examples include but are not limited to: developing own ventures, internships, research, civic engagement, and independent projects.
As part of the capstone course, students create an online portfolio to share their Certificate learning journey with the Duke community, family, and employers, demonstrating their personal and professional growth.