Whatever your major is, and whatever your passions are, you'll find I&E courses that let you explore your interests and build innovation and entrepreneurship skills to help you in any career. You can learn about how to launch a venture, how to innovate using social media, or how entrepreneurs can help solve the world's most pressing problems. Take a deep dive into innovations in global health, the arts, ethical tech, and more.

Many additional courses cross-listed under other departments count towards the elective requirements of the Undergraduate I&E Certificate. Visit the Certificate page to learn more.

The date, time, and location for each course can be found in DukeHub.

Fall 2024

Greg Victory 110.01
Mathavi Strasburger 110.02


Design Your Duke Journey (+Career!) is an interactive course that applies a design-thinking framework and mindset to career exploration and development. Students will learn to get curious, try stuff out and talk to people through experiential activities in and out of the classroom, self-reflection, readings and discussion. The intended goal is that students will learn how design thinking can help them explore options and opportunities, and at the same time, wrestle with the “wicked” problem of: How do I know if I’m on the right track, if I don’t know exactly what the destination is? This class is best suited for first-year or sophomore undergraduate students.

Departmental Staff

Do you have an idea and want to know what to do next? This class teaches you how to determine if your idea is good by testing it with actual people. Through an entrepreneurial framework of discovery, students will validate their ideas through hypothesis testing and iteration. By the end of the course, students will be able to identify problems, test potential solutions, and determine if their idea provides a meaningful solution.

Anne-Maria Makhulu

This course sets out to introduce students to some of the applications of anthropological theory and ethnographic method in contemporary institutional settings with the aim of familiarizing students with how anthropologists go about their work in complex organizational settings. Focusing on ethnographic method, as a powerful research tool, the course looks to both a series of use cases and an extensive literature of organizational management, user, and consumer experience. Students will have the opportunity to engage with anthropologists working in complex organizational contexts as well as business. Prior courses in Cultural Anthropology recommended but not required.

Jamie Jones

This course is a deep dive into the essential skills and perspectives need to bring a new idea to life. The course explores the link between sociology, psychology, anthropology, and economics and the individual (and team) capacity to generate new ideas for a creative problem-solving. The course cultivates crucial competencies like curiosity, questioning, and creativity, aimed at empowering students to tackle problems with renewed, inquisitive approach.

Aaron Dinin

Most people spend their lives afraid of failing. Yet, many of the world’s most successful people failed numerous times on their paths toward success. The underlying question of this class is if failing is as antithetical to learning as we’re taught to believe. To explore this question, we will test ways of using failure as a strategy for learning. We will experiment with failure to learn how it can make us better as we develop our skills as innovators, specifically focusing on the earliest stage of creativity: ideation. We will use failure through experimentation as a technique for problem definition and needs discovery which, in turn, will help us validate the quality of our ideas.

Aaron Dinin

Typical Duke students spend hours each day using social media. You’ve surely heard the platforms described as “revolutionary,” and you’ve also heard them described as “time wasters.” What you probably haven’t thought about is how similar they are to previous “revolutionary” communications technologies like novels, newspapers, and even language itself. This course explores ways in which studying the masters of previous “social” media technologies—the Shakespeares, Whitmans, and Eliots of the world—can help us understand how influencers on digital social media leverage the same platforms you use every day to market themselves, build their brands, and grow their audiences.

Erin Worsham

This course will provide an introduction to the field of social innovation. Through readings, classroom discussion, experiential learning, and individual and team assignments, the course will provide students with concepts and frameworks for understanding and practicing effective social innovation. The course develops a theory of innovation and describes examples of persons and organizations demonstrating innovative approaches. We will look at how to innovate effectively and the attributes and skills that cultivate such innovation. We will also explore the limitations of social innovation and consider critical arguments that the field must address.

Dennis Clements

Global health, both international and local, has a long way to go to support healthy lives. In this class, students will have the opportunity to gain understanding of how the Entrepreneurial method can help to improve health. Students will learn about the victories and the challenges, and in the end, will be better able to be successful in their future endeavors. Students will be challenged, and will have to work, but in the end, they will be proud of their accomplishments and newfound knowledge.

Jed Simmons

The class will jump into the middle of the change and innovation happening at the intersection of Media, Entertainment and Technology. We will look at how we make, distribute and consume Media and Entertainment. We will focus on entrepreneurs and innovative companies and creators revolutionizing Media and Entertainment, as well as thought leaders and leading companies in the space. The class will feature Cases, articles, speakers, in class discussion along with a term long project.

Amy S Peters,
Isaac Isuk Park
Rachel Settle


When creating transformative technology based products and services the essential component to its success and positive impact on society is the central role of humans. This course explores this intersection of the humanities and technology. On the development side products are created in interdisciplinary teams through leadership, communication, process building, trust, experimentation, critical thinking, and problem solving. On the user experience side new innovations are successful when they are designed for and with humans in mind. Product managers must understand diverse cultures and customers. Concepts covered include needs finding, ethical product development, problem identification, market opportunity analysis, strategy, road mapping, product development, competitive analysis, branding, and life cycle management. Learning takes place using a mix of individual and team-based assignments, presentations, simulations and projects.

Isaac Isuk Park, Anna Wilson

Selected topics in innovation and entrepreneurship. Prerequisite: I&E 283 Product Management

Aaron Dinin

Student teams work on specific arts-based entrepreneurial projects. Teams comprised of students from different backgrounds (arts, engineering, economics, computer science). Goals include creating business plan and launching ventures in areas of the arts. Structure an adaptation of Fuqua Program for Entrepreneurs. Ideal projects have real/positive impact on society. Students learn to situate artistic creativity within projects that meet societal need. Students from any background welcome to apply for enrollment. Must have interest in arts or working with artists in entrepreneurial context. Admission by permission of instructors.

Katya Wesolowski

Anthropology as a discipline (a field of study) and the site where anthropologists work: the field. Combines theories of anthropological fieldwork methods with practice, including participation, observation, and interviews. Students undertake original research in a local field site of their choice and produce their own mini-ethnography. This requirement may also be satisfied by taking Cultural Anthropology 290A Duke in Ghana Anthropological Field Research.

Brad Brinegar

Before Dollar Shave Club, we went to Target to save on Gillette. We still buy traditional brands at traditional stores. But a host of these disruptors are cutting out the middleman while redefining brick-and-mortar retail. Amazon now gets us whatever we want, whenever and wherever we want it. Dollar Shave Club quickly amassed 3 million subscribers. These “direct-to-consumer” brands control every customer interaction. These brands become as much about that experience as about the product itself. This requires customer empathy. Armed with these insights, we can create brands that reframe peoples’ category expectations and, in best cases, enhance their lives.

Departmental Staff

Course covers component elements of developing skills needed to launch a venture. Starting at the point of need identification, course covers lean methodology; innovation and entrepreneurship strategy; creating needed financing and resource structures; effectively marketing/communicating innovation and its associated benefits; leading, managing, and working effectively within teams; creating a positive and ethical work culture; and evaluating success. Materials for class discussion are case studies and readings. Course is only open to Innovation & Entrepreneurship Certificate students.

Grace Kim

Application of microeconomic theory, such as game theory and industrial organization, to analyze business start-ups and their development. Focus on evaluation of the role of entrepreneurs in the macroeconomy, and the microeconomic performance of young businesses. The effects of government policies and economic fluctuations on entrepreneurs will be addressed, as well as an understanding of the organization and financial structure, development, and allocational decisions of growing entrepreneurial ventures. Prerequisite: Economics 201D.

Danielle Zapotoczny

Innovating for Social Impact will explore the ever-evolving intersection between the public sector, private sector, and non-profit organizations in delivering needed services around the world. With a global “to do list” in place via the Sustainable Development Goals (SDGs), world leaders are calling upon the private sector, NGOs and individuals to play an active role alongside governments in finding and implementing solutions. These partnerships are such a priority that “Partnership for the Goals” is specifically called out as one of the SDGs.

Focusing on “social impact” partnerships, this course will look at innovative ways that the individuals, influencers and the private sector are creating change along with the reasons driving their desire to do so. From a soda company delivering vaccines through their distribution channels and local restaurants being tapped to serve as the hot lunchroom for public schools to product lines like RED being created with the sole purpose of funding AIDS interventions and businesses like TOMS and Warby Parker embedding purpose as part of their company DNA, social problems and public needs are being tackled in innovative ways with collaboration across the public, private and non-profit sectors.

Brands and influencers are also leveraging their platforms with the specific intent of raising public engagement in important issues. These innovative marketing and communications strategies play an interesting and evolving role in shaping social action, and sometimes policy, as they drive mass audiences to take action via advocacy or with companies either via dollars they spend or by shaping the workplace from the inside out.

As the lines continue to blur on who does what and how, it is an important time to look at how collaboration across sectors can lead to real progress. By studying the various ways that these sectors are leveraging their talents, time and treasure to have an impact on social good, students will see there is no one way to be a change-maker. As many students will exercise professional and/or volunteer leadership in public-private sector issues during their careers, the enhanced knowledge, personal insight, and evaluation skills learned in this course should support them as they leave Duke and look to help solve the world’s most pressing problems, no matter what career path they choose.

Max Stern

Did your idea pass muster in New Ventures Develop? Do you have early revenue or evidence of product market fit and want to continue to refine your go to market strategy? New Ventures Deliver is the ideal course for serious entrepreneurs ready to push themselves to take the leap. In this course you will continue to test core hypothesis while you develop a milestone driven plan for go-to-market, sales, staffing, and fundraising.

Ashish Arora

In this course, students bring together interdisciplinary insights from their work throughout the Innovation & Entrepreneurship Certificate program to shed light on innovation and entrepreneurship and the roles they play in addressing the world's most pressing problems. The class will incorporate rich discussion, selected readings, and guest speakers addressing topics in innovation and entrepreneurship. Students will focus on applying what they have learned through the certificate curriculum to develop an innovation and entrepreneurship capstone project. Director of undergraduate studies consent required.

Kathleen Horvath
Judith Ledlee


Over the two-semester Design Climate course sequence, student teams use Design Thinking to create triple bottom line startups to address climate challenges posed by industry professionals or faculty. In Design Climate I (fall), student teams develop business ideas by working through the first three phases of Design Thinking: stakeholder empathizing, opportunity definition, and solution ideation. The semester culminates with a pitch on the startup idea that will be further vetted in Design Climate II (spring). Through this process, students learn directly from industry professionals and cultivate capabilities in Design Thinking, entrepreneurship, project management, sustainable product development, climate fundamentals, and business competencies. For more information, visit our website at designclimate.duke.edu. We highly encourage students to only register if you plan on taking both Design Climate I and II.