A Dynamic Hub for Audience Building
In today's digital landscape, effective communication and engagement through social media are crucial for advancing ideas, building connections, and driving impact. To support the understanding and leveraging of digital social media, Duke I&E launched the Duke Creator Lab. Creator Lab equips members with the knowledge and strategies to effectively utilize modern digital tools in order to share their work with a wide-ranging public audience on social media platforms.
At Creator Lab, we foster a vibrant community through a diverse range of events, speakers, training sessions, and community gatherings. These opportunities provide vital insights and guidance for individuals seeking to become advanced social media content creators. By participating in our initiatives, students and faculty gain access to a network of mentors, cutting-edge technologies, and a plethora of resources to amplify their creative endeavors and expand their digital footprint. With its strong emphasis on innovation and entrepreneurship, Creator Lab is designed to cultivate a culture of exploration, experimentation, and collaboration.
To learn more about the Duke Creator Lab—including community events and how to get involved—ensure you join our newsletter and stay connected.
Audience is almost more important than anything else. You can have the greatest product in the world, but if no one knows about it, then it's useless. You need to start any kind of entrepreneurial endeavor by asking, "How do I reach people?"
Dr. Aaron Dinin, Building Global Audiences Instructor