Learn in America's New Venture Epicenter
Interested in launching a new product or service someday—or just interested in learning how startup magic is actually made? In the Ronald & Carrie Ludwig Duke in Silicon Valley program, you'll learn from prominent guest speakers including founders and leaders from many of the country’s most innovative companies, while co-programming activities will connect you with representatives from startups and established firms headquartered in the Bay Area.
Together with lectures, case studies, and simulations, these experiences will give you an in-depth understanding of how new enterprises are formed, inspiring you as you work with teammates to create and pitch your own venture. The program includes modules on innovation and design thinking, prototyping and product design, competitive strategies, value-based negotiation, venture financing, team dynamics, and ethics in entrepreneurship. You’ll also explore the dynamics that created Silicon Valley’s entrepreneurial culture, how other startup hubs are developing around the world, and the legal and regulatory issues currently facing some of Silicon Valley’s most successful ventures.
This program is intended for students of all backgrounds and majors who are interested in exploring their innovator mindset. You'll gain an understanding of what some of the top organizations are doing to foster success and talent within their respective industries. Successful innovations and startups need individuals with diverse backgrounds and experiences—all students should consider applying.
In I&E 271A (Building and Sustaining a Successful Enterprise), students will develop an understanding of the resources, skills, and planning required to launch a new product or service. Through lectures, case studies, and visiting talks, the course addresses critical factors such as: ideation, competition and competitive advantage, financing requirements, corporate culture, product positioning, customer identification, and market segmentation.
Learn More & Apply
This program will release decisions in two waves: First in Mid-January, and then Mid-February. Applications must be received by the final deadline of February 1 to be considered.
There is no other program at Duke where students can receive firsthand experience and knowledge directly from well-known tech giants and promising startups.
PHILIP LIU ’22