Social Media Marketing

Most entrepreneurs focus on building their product before building their audience, but what if that's backwards? Thanks to social media, founders can grow huge audiences without having a specific product in mind. Once they create a product, their audience is already established, which can be key to entrepreneurial success. On October 29th at 1:30pm in the I&E Bullpen (Fuqua), explore the importance of audience for entrepreneurs and learn core concepts and techniques for creating a successful social media strategy. Whether you've been nervous to leverage social media or are looking to level up, this session will show you how to maximize the value of social media for your entrepreneurial journey. Register here. This session will be taught by Duke I&E senior lecturing fellow Aaron Dinin, who has more than 400K followers across social platforms and has been featured on Today, Bloomberg, and Wired for his work teaching students to leverage their social platforms.