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Mati Energy Startup Success

Published: 4 years ago | 0 comments

Mati Energy, a fizzy herb-juice blend drink packed with potassium, anti-oxidants, and more caffeine than a Red Bull, could soon hit grocery store shelves nationwide. Currently, it’s available at 30 Whole Foods stores in the Southeast.

Tatiana Birgisson, a 25-year-old Duke University alumna, recently received $100,000 in the 2nd annual Google for Entrepreneurs Demo Day competition. The new funding could bring her business – which she started in her dorm room on campus – to grocery stores in your hometown. Participating in the Google competition also garnered support from AOL founder Steve Case. In addition, Birgisson previously received a $50,000 grant from NC IDEA.

In 2013, Birgisson took home the top undergraduate prize in the  Duke Start-Up Challenge – a win that initially helped get her energy drink into cans and on store shelves. Rather than relying on tea or coffee, Mati Energy is based on the herb guayusa, the second-most caffeinated plant behind coffee.


To see Tatiana and her business featured on ABC News “Made in America,” click here.

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