Building and Sustaining a Successful Enterprise (I&E 271A)

In this course, students will develop an understanding of the resources, skills, and planning required to launch a new product or service. Through lectures, case studies and visiting talks, the course addresses critical factors such as: ideation, competition and competitive advantage, financing requirements, corporate culture, product positioning, customer identification, and market segmentation.

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I&E Events

Duke Hospital Exhibit: Circle of Life: 20 years of Supporting and Connecting through Stitches

Arts & Health at Duke presents Circle of Life: 20 Years of Supporting & Connecting through StitchesArts & Health…

Duke Clinics Exhibit: Steven Ray Miller - Duke HeARTist

Arts & Health at Duke presents Steven Ray Miller, Duke HeARTist at the Morrison Exhibit Space, located near Clinic 1D, in the Duke…

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