Building and Sustaining a Successful Enterprise (I&E 271A)

In this course, students will develop an understanding of the resources, skills, and planning required to launch a new product or service. Through lectures, case studies and visiting talks, the course addresses critical factors such as: ideation, competition and competitive advantage, financing requirements, corporate culture, product positioning, customer identification, and market segmentation.

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I&E Events

Duke Hospital Exhibit: Triangle Visual Artists

Arts & Health at Duke presents
Artistic Diversity Creates an Appealing Whole by Triangle Visual Artists
July 3 – August 28,…

Innovation Crossroads Info Session for STEM PhD Students

Are you a PhD student in a STEM field with an interest in energy or manufacturing innovation-or do you do you know someone who fits…

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