Spring 2020 Undergraduate Courses

I&E 243S The Art of Improvising

McAuliffe, Johanna
TUTH 11:45 AM – 01:00 PM
We will explore techniques for spontaneous behavior, immediate creation, and developing your creativity and truth on stage. The goal of the class exercises will be to build community and collaboration, to deepen your communication skills, and to strengthen your natural sense of humor. We will study the works of Viola Spolin, Keith Johnstone, and iO.

I&E 252 Learning to Fail

Gould, Amanda S
Dinin, Aaron P
TUTH 10:05 AM – 11:20 AM
In academic learning environments, students are taught to fear failure. Failing will ruin your GPA, prevent you from getting into a good college, cause trouble with parents, make you an outcast among your peers, and might even get you expelled. These kinds of negative associations with failure become so ingrained in school that most people spend their lives afraid of failing. Conversely, many of the world’s most successful entrepreneurs failed multiple times on their paths toward success. The underlying question of this class is to wonder if failing is really as antithetical to learning as we’ve been taught to believe. We’re going to try to answer the question in two ways. First, we’re going to examine examples of some of history’s greatest failures and see how they impacted future decisions. Second, we’re going to attempt a series of ambitious entrepreneurial tasks where the goal will be nearly impossible to achieve. But accomplishing the tasks isn’t how we’ll judge success. Instead, when good entrepreneurs fail, they learn from their mistakes in order to have a better chance of succeeding in future attempts. So we’ll judge success in our class not by how poorly we did, but by how well prepared we are to try again.

I&E 253 Social Marketing

Dinin, Aaron P
TUTH 11:45 AM – 01:00 PM
If you’re like the typical student, you spend hundreds of hours every month on sites like Facebook, Snapchat, Instagram, and Twitter, but you’ve never paid a penny for any of the services. Have you ever wondered how they could be free? In the web marketing industry, we have a saying for this seeming paradox: “If you’re not paying for something, you’re not the customer… you’re the product.” In other words, even though you might think of yourself as a valued user within your preferred social community, in reality, you’re actually the product the company is selling. In Social Marketing for Entrepreneurs, we’ll explore the other side of social media that most people never see: the customer side. Instead of using social media for entertainment, we’ll learn about using social media to market our products, companies, ideas, and even ourselves. Through a variety of readings, case studies, speakers, and real-world experiments, we’ll spend the semester learning how to transform social media from a tool for entertainment into a tool for promotion, brand building, and revenue generation.

I&E 281 Technology Commercialization

Azhar, Salman
M 4:40 PM – 7:10 PM
This course covers assessment, development, and translation for a range of technical areas, such as pharmaceuticals, computer science, energy, and medical devices. The course is organized around the basic elements of taking technology from conception to development and commercialization, including understanding technology, developing a plan to get to market, and assessing the potential market. Combines lecture, case assignments, and discussion of real technology development opportunities.

I&E 290.01 Special Topics: Customer Empathy & Brand Design

Brinegar, Brad W
TUTH 11:45 AM – 01:00 PM
Before Dollar Shave Club, we went to Target to save on Gillette. Before Casper, we bounced on beds at Sleepy’s to choose Simmons over Sealy. We still buy traditional brands at traditional stores. But a host of these disruptors (including Bonobos, Warby Parker and Glossier) are cutting out the middleman while redefining brick-and-mortar retail. There is massive-scale disruption: Amazon now gets us whatever we want, whenever and wherever we want it. So today, Amazon’s market value is greater than the combined market value of Walmart, Target, Home Depot, Lowe’s, Best Buy, Costco, Macy’s, Kroger and CVS. There is surgical disruption: Dollar Shave Club quickly amassed 3 million subscribers. Instead of struggling to replicate their success, Unilever bought the brand for over a billion dollars. These “direct-to-consumer” brands control every customer interaction. This allows them to design a distinctive, holistic brand experience. These brands become as much about that experience as about the product itself. This requires customer empathy. Who is most likely to care about our offering? How do they say they choose brands? Is that really how it works? Do they act rationally and intentionally or emotionally and subconsciously? How does culture affect the brand? How can social communities and influencers amplify our audience or shape the customer journey? Armed with these insights, we can create brands that reframe peoples’ category expectations and, in the best cases, enhance their lives.

I&E 290.02 Special Topics: Innovators’ Workshop

Timke, Edward E
McClelland, Steven
Hoch, Kevin D
Kelly Deyncourt, Megan
WF 10:05 AM – 11:20 AM
Through this exploratory course, students foster a learning mindset by expanding their self-awareness and enhancing their teamwork, communication, and problem-solving skills. As the course unfolds, students learn about their biases, strengths, and values; find ways to communicate with and trust others on a team working toward a common mission; observe and anticipate the needs of others; and develop ways to influence others through creative storytelling and systematic problem-solving. Students also grapple with ethical questions and challenging problems that cannot be solved without establishing a realistic cultural empathy. Class sessions involve interactive exercises that apply theory to practice, self- and group assessments, dynamic guest speakers, and applied creative projects.

I&E 290.03 SPECIAL TOPICS: Intro. to Performing Arts Management & Entertainment

Oberstein, Eric
WF 4:55 PM – 7:25 PM
This course, tailored for students who are considering careers in the arts, arts management, and arts entrepreneurship, seeks to teach the foundations of performing arts management and equip students with knowledge of the business and entrepreneurial aspects of the arts and creative industries. The course will engage a broad variety of guest speakers, including visiting artists brought to campus by Duke Performances, Duke alumni working in the performing arts, and members of the region’s burgeoning performing arts scene. There is a requirement to attend a quantity of live performances (Duke Performances, as well as other performances on campus and in the community). Readings will be pulled from arts criticism, arts management case studies, memoirs and books on the performing arts, and journalism about the business of performing arts, including timely articles that will be added throughout the semester. The course will include a final project, where student teams conduct assessments of local arts organizations and creative ventures. Course topics include: Business Models in the Arts: For-Profit, Non-Profit, and Beyond; Programming and Curation; Marketing, Branding, and Building an Audience; Leadership in the Arts; Arts Budgeting and Finance; Fundraising and Income Streams; Arts Law, Contracts, and Intellectual Property; Careers in the Arts; and more.

I&E 295S Arts Entrepreneurship

Green, Douglas
Supko, John
M 3:05 PM – 5:35 PM
Student teams work on specific arts-based entrepreneurial projects. Teams comprised of students from different backgrounds (arts, engineering, economics, computer science). Goals include creating business plan and launching ventures in areas of the arts. Structure an adaptation of Fuqua Program for Entrepreneurs. Ideal projects have real/positive impact on society. Students learn to situate artistic creativity within projects that meet societal need. Students from any background welcome to apply for enrollment. Must have interest in arts or working with artists in entrepreneurial context.

I&E 310S Non-Profit Cultural Institutions

Ellison, Daniel
TUTH 03:05 PM – 04:20 PM
Non-profit cultural institutions are an integral part of arts communities at all levels: national, regional, local. Through readings, projects and service-learning, students gain overview of non-profit cultural organization formation, management, operational structures, governance challenges, board member responsibilities and situational ethics. Explores historical and present functions and social structures in which nonprofit tax-exempt organizations operate. Investigates how nonprofit cultural institutions have increasingly become a vehicle for fostering creativity in the arts and humanities. Students partner with local non-profit arts/cultural organizations to work on specific projects.

I&E 352.01 Strategies for Innovation & Entrepreneurship
I&E 352.02 Strategies for Innovation & Entrepreneurship

Amato, Katharine
SECTION 01: W 10:05 AM – 12:35 PM
SECTION 02: W 1:25 PM – 3:55 PM
This course covers the component elements of developing the skills needed to launch a venture. Starting at the point of need identification, the course covers lean methodology; innovation and entrepreneurship strategy; creating the needed financing and resource structures; effectively marketing/ communicating the innovation and its associated benefits; leading, managing, and working effectively within teams; creating a positive and ethical work culture; and evaluating success. Materials for class discussion are case studies and readings.

I&E 395 New Ventures 2

Fjeld, Jon
MTH 03:05 PM – 05:15 PM
Student teams develop core elements of a strategy for a technology or business idea; detail will be suitable for a business plan document for a company seeking initial investment; strategy will serve as a foundation for a first operating plan for company.

I&E 499.01 Entrepreneurship Capstone – Discovery
I&E 499.02 Entrepreneurship Capstone – Client Focused
I&E 499.03 Entrepreneurship Capstone – Develop/Deliver

SECTION 01: W 3:05 PM – 5:35 PM – Dinin, Aaron
SECTION 02: TH 4:40 PM – 7:10 PM – Bonaparte, Yvette
SECTION 03: W 3:05 PM – 5:35 PM – Departmental Staff
In this course, students bring together interdisciplinary insights from their work throughout the Innovation & Entrepreneurship Certificate program to shed light on innovation and entrepreneurship and the roles they play in addressing the world’s most pressing problems. The class will incorporate rich discussion, selected readings, and guest speakers addressing topics in innovation and entrepreneurship. Students will focus on applying what they have learned through the certificate curriculum to develop an innovation and entrepreneurship capstone project.

I&E 510 Social Innovation Practicum

Bloom, Paul
Nash, Matthew
W 1:40 PM – 4:10 PM
In the Social Innovation Practicum, students will engage with social entrepreneurs and other practitioners to learn about and support the design, development, validation, assessment, and scaling up of innovative, sustainable approaches to addressing critical social and environmental problems in Durham and around the world. Working in multidisciplinary teams, students will gather and analyze data, develop recommendations, formulate implementation plans, and provide other capacity-building support to clients that may include domestic and international social entrepreneurs, social enterprises, funders, public sector innovators and policy makers, and corporate social impact managers.

I&E 590.01 Special Topics: Global Health Practicum

Clements, Dennis
W 10:05 AM – 12:30 PM
The course is intended to enhance students’ abilities to explore the complex problems being faced by our world and to develop innovative methods to address those problems, but in a region specific manner – working with innovators in East Africa.  The course reinforces the entrepreneurial and human-centered design approach to a problem that is supplied by an innovator in East Africa.  The students will have to consider novel solutions that are effective, efficient, sustainable, and scalable, for the local innovator.  It requires a student to be aware of cultural aspects that demand humility and understanding. And to understand the social situation in which the problem addressed is located. The course requires providing a written solution to a health condition appropriate for the cultural, economic and geographic environment and involves participatory problem solving and other human-centered design approaches; The solution requires significant research and teamwork.  Financial and government constraints are paramount in developing a successful potential solution.   Furthermore evaluation and the measurement of success are required to determine if the project is successful and scalable.  The solutions will be evaluated by independent experts and feedback will be provided.

I&E 590.02 Special Topics: Mission Driven Startup

Sowers, Thomas
McClelland, Steven
W 04:55 PM – 07:30 PM
Mission Driven Startup (previously known as Hacking for Defense), a course designed for senior undergraduates and graduate level students in all schools and programs, takes an entrepreneurial, interdisciplinary approach to America’s hardest national security challenges. This course uses a Lean Entrepreneurship lens to teach you how to build a startup to maximize benefit for a real life public problem. The complexity of these challenges demands a transformative effort that requires multi-faceted teams comprised of students from the schools of foreign service, policy, law, continuing studies, medicine, and business. We need and want policy professionals, makers and mechanical engineers, systems engineers, computer scientists, biomedical and public health professionals, entrepreneurs, physicists, scientists, and everyone between to be part of this unique effort. Mission Driven Startup is a modern renaissance class – it covers policy, economics, technology, national security, and whatever else you need to learn to solve your problem sponsor’s pain points. You will be at the forefront of changing the paradigm of problem-solving and solution development for the U.S. Government. The course is demanding; you’ll present at every class, you’ll work closely with your team, you’ll receive relentlessly direct feedback, your problem sponsors, mentors, military liaisons, corporate partners, investors and journalists may be in the room, but, you’ll be solving real problems for real customers, in real-time.