Loading...
If you’re expecting to take three steps, how will you deal with taking two steps forward, one step back? Gráinne Fitzsimons, an experimental psychologist and professor at Duke’s Fuqua School of Business, shares how her research can help entrepreneurs maintain motivation on a path that includes bumps and setbacks. Read more about this research, which was led by PhD candidate Jessica Paek, at Duke Fuqua Insights.